To fend off COVID impact, restaurant owners rely on their ingenuity, employee loyalty and local customer support
While the pandemic’s impact has been brutal, it’s also strengthened the bonds between Austin eateries and their community
What doesn’t kill you makes you stronger. This is the rule the restaurant industry always lives by, but it’s been especially true during the days of COVID.
“We’re fighting for our life every day,” said Joel Fried, owner of Eldorado Cafe. “That may sound dramatic, but it’s a slippery slope. If you don’t handle things the right way, you’ll go out of business.”
Things have been tough, but not everything has been bad.
“It’s like making lemonade out of lemons,” said Suzanne Daniels, the owner of Brentwood Social House. “I’m just really trying to make the most of the situation and be appreciative for the positive things that have come out of it.”
One positive outcome is that businesses are finding ways to adapt.
“We closed for an entire month so that we could identify what needed to be done,” Fried says. “The first few months were really intense trying to figure out who we were. We fumbled our way through it. After about two or three weeks, we figured out a good system. We ended up getting signs at the parking spots for curbside pickup. We changed the menu to try to make things that are easier to go.”
Fried said that it has helped him develop resiliency.
“If something doesn’t work, we don’t beat ourselves up. There’s so many things that are out of our control. We’ve had to learn to just accept it, deal with it, come up with a plan, and put our feelings down. To prioritize the things that are important.”
Something that is important to Daniels is her employees. She is thankful that COVID has given them an opportunity to bond.
“A byproduct of all of this is that our team is closer than ever. We’ve been working together and pretty much only hang out with one another nowadays.”
Suzanne also feels she has gotten closer to her community.
“They help us keep going and staying in the fight,” Daniels remarked. “I’ll get emails or notes from people saying ‘thank you for what you’re doing and all the work you’re putting in.’ It means a lot to us. I’m just so incredibly thankful that people support us and everything we do.”
Kelly Chappell, the co-owner of Top Notch and Galaxy Cafe, has had a similar experience.
“We’ve really learned how many customers love us and [how] we’re a part of their lives,” Chappell said. ”That’s been a very positive thought process for me, just to learn there are quite a few people with genuine love for what we do and what we’ve created over all these years. That part makes me feel great. That’s how I sleep at night when I’m overwhelmed by everything I can’t do or support anymore because of COVID. That part’s really hard. So I get through it by knowing that the people who are in this with us truly care about our business.”
Chappell’s restaurants have become more efficient than ever, something he thinks will reap benefits, even after COVID.
“As a business, we’ve learned to save money in ways that we never needed to before,” Chappell said. “But we’ve gotten very efficient at dealing with things that were expensive before and cutting down the cost.”
Mike Levigne, owner of Violet Crown Clubhouse has found his business adapting as well.
“We started selling things we didn’t before,” Levinge said. “Everything is pre-packaged, and we also started offering coffee, and now do private rentals of the building.”
Levigne is thankful for the business COVID has given him.
“COVID has brought attention to our business,” he said. “People are hungry to do something outside of their home but close by. Our zip code is fortunate in that it has always had a lower case rate since the beginning. So I think people feel more comfortable staying in the area.”
Fried has also noticed an increase in local business.
“Before we were seeing people from all over Austin,” Fried said. “Now what we’re seeing is mostly neighborhood stuff.”
But he is grateful for that.
“I can’t tell you how many times I’ve teared up in the parking lot,” Fried says. “The neighborhood community has really stuck with us. Some people come in every week, and they let me know: ‘We’re here because we don’t want to see you close.’ And just that means so much to us.”
Sophomore Julia Husted is part of that neighborhood community.
“El Dorado is one of our favorite restaurants,” Husted said. “We’ve been going there a lot to try and support them, and I know others have too. It’s incredible that even though we are seeing less people and hanging out and talking less we have silently formed a community to help out those who need it the most.”
Kate Boyle • Nov 4, 2020 at 6:55 pm
Great job Evie! I really liked the all the restaurants you interviewed and the fight they’re fighting that you highlighted so well in your article. Awesome quotes too!